Impact of Social Media Intervention in Adult Population During Covid-19 Pandemic based on Protection Motivation Theory (PMT): a Systematic Review

Muhammad Prima Cakra Randana, Rizma Adlia Syakurah


Social media has become a source of disseminating to the public during covid-19, it has the potential to change people opinion and even solve many issues in this situation. The theories to explain individual-level behavioral responses in health-threatening situations such as pandemic is Protection Motivation Theory (PMT). Based on PMT, threat and coping appraisal were predictors to behavioral responses in pandemics. The aim of this systematic review is to analyze the impact of social media intervention in adult population during covid-19 pandemic based on PMT. This review was compiled based on guidelines from PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Inclusion criteria consists of English studies, studies related to the topic and match with required variables. The studies were collected from electronic databases such as Pubmed, Mendeley app, Europe PMC, Cochrane Databases, Science Direct, and Wiley Online Library. Five studies were found to match the inclusion criteria for this review. There are five cross-sectional studies involving a total of 2.448 participants that were published in 2020. Among all categories based on included studied, it was shown that cyberchondria, perceived severity and perceived vulnerability are predictors in social media, related to behavioral responses during Covid-19 Pandemic. Reducing information overload, related to cyberchondria, via the clear structuring and communication of reliable health information is needed. Hence, educating people on responsible and healthy social media use could help alleviate the observed negative consequences from perceived severity and vulnerability.


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